BOSTON, MA — April 27, 2026 — Silex Marketing, a new B2B marketing consultancy founded by Adrienne Locke and Samantha McWhite, today announced its launch to help technology companies build and scale growth through strategic go-to-market (GTM) planning, tradeshow and event execution, co-marketing, and partner enablement.

In an environment where marketing teams are expected to do more with less while navigating the rapid emergence of AI, Silex Marketing provides experienced, flexible support from strategy through execution — helping partner and field marketing leaders drive measurable pipeline impact across channels.

“Our goal is to connect our clients with their customers in a purpose-built and memorable way — with the right message, the right offer, at the right moment,” said Adrienne Locke, Co-Founder and Chief Strategy Officer at Silex Marketing. “From co-branded tradeshows and executive events to integrated campaigns, we help teams show up consistently and prove performance with clear reporting.”

“We built Silex Marketing to give tech teams senior-level marketing horsepower without the ramp time,” said Samantha McWhite, Co-Founder and Chief Executive Officer at Silex Marketing. “Our team has over 40 years of combined experience working with hyperscalers, managed services providers, solution integrators/VARs, and point solution vendors to turn joint plans into revenue outcomes.”

Silex Marketing services include:

  • Partner marketing strategy and joint GTM planning
  • Co-branded campaign development and execution
  • Partner enablement (teaming guidance, playbooks, messaging, sales alignment)
  • Proof-of-performance reporting and requirements
  • Field marketing and partner events (tradeshows, executive dinners, roadshows, roundtables)
  • Co-marketing operations support to increase speed and consistency

Silex Marketing is available for project-based engagements and ongoing support, providing teams with “extra hands” for high-priority initiatives as well as senior guidance for partner-led programs.

Media or speaking requests: info@silexmarketing.com

About Silex Marketing

Silex Marketing is a B2B marketing consultancy that helps technology companies grow through partner ecosystems and field execution. Founded by Adrienne Locke and Samantha McWhite, Silex delivers strategic GTM planning, co-marketing programs, partner enablement, and events designed to create measurable pipeline impact. Learn more at silexmarketing.com.

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